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Launching a startup: validating the idea, first hires and finances, choosing technology.
5 min read
Interviews, a priced landing page, a manual service and pre-launch sales: how to test demand and willingness to pay before development, and which signals confirm the idea.
5 min read
ARPU, churn, margin, LTV and CAC: how to model SaaS economics at the idea stage, which assumptions to test first and how the numbers shape your backlog.
6 min read
A startup's first hire should be an independent full-stack engineer. Here is how to assess candidates without a technical background and avoid depending on one person.